Integrated stove is ghd australia, gas cooker, disinfection cabinet together new kitchen electric products, the visual point of view can omit the traditional gas stove top GHD installation space. Relying on the product innovation advantage, the company in the industry won an absolute advantage, market share accounted for 32-35%.
Integrated stove in the kitchen electricity industry's market share will further enhance the integrated stove current annual sales volume is equivalent to the traditional ghd hair straightener annual sales of about 2%.We think that appearance, concise has become a consumer especially young group selection of kitchen electric is one of the important standards, according to the consumption trends, integrated cooker product with its compact structure, reduce the kitchen smells of advantages, get consumers to the product identity degree rise, produce and sale will be accelerated further improve performance.
Expand the sales channels to obtain growth accelerated the company currently sells mainly through the distributor system in two or three levels of markets, mainly in the form of network coverage, home furnishing store building ghd outlet market shop. In the early completion of accumulated sales scale and profit situation, the company will gradually develop new sales channels, including GHD chain channels, refined decoration engineering channels, network marketing, and then obtain the future growth acceleration and brand promotion.We think company gets after 2012, growth accelerated the important driving factor.
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