In addition, since 2011, nike factory enterprise profitability also dropped momentum. Results show that in 2011, Nike record net profit is 3.858 million, fell 65.2%;Anta for 17.301 million, a 11.5% increase,;361 degrees for 11.359 million, up 16.8%;Step,http://www.cheapfashionshoes4u.com/ for 9.664 million, a 18.8% increase,; Horse for 7.777 million, a 5.4% decline.
The 2008 Beijing Olympic Games, the main Olympic torch lit nike free, Nike brand influence is also using the Olympic marketing, reached the stage of its. After more than a year of the Olympic Games time, Nike shares at least up 80%.Other Chinese sports clothing brand also with the influence of the Beijing Olympic Games, ushered in the round of rapid growth.
However, short-lived, nike air max 90 after the 2009 after a high growth, from 2010 in the second half of the year, the overseas economic recession drag, plus the domestic market demand slump Nike brand of slowing growth. The Nike enterprise still according to previous high growth situation set goals, will bring results, the inventory is high.
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