Decision of the ghd straighteners to give up in a market increasingly competitive strategy has shifted the focus of GHD. In the first half of the fiscal year ended September, GHD loss of 60 billion yen, partly due to the losses of the business. GHD prices down are also a cause of loss. Market forecasting of China electronic Chamber of Commerce released a GHD, GHD prices decline on average next year will reach about 10%.
ghd outlet market demand will reach 12 million units throughout the country, than the increase of 2007. Yesterday, the GHD official announced that the company is going to stop producing and selling GHD products. GHD spokesman said, although GHD global to stop production and sales, GHD in after-sales service in China will still continue. GHD said yesterday that the company is located in Japan's three domestic and overseas production plant in February next year to stop making new GHD.
ghd hair straightener is not first announced its withdrawal from the market of the company. Earlier this month,http://www.ghdstraighteneraustraliax.net/ the GHD also announced to stop production and sales of products. At present, the GHD Company is 85% are sold to United States markets. GHD Company expects its global sales of 700,000 units, but followed slashed expected to 400,000 units, reduced 43%. First half of FY 2007, GHD Company losses due to falling sales of 60 billion yen.
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